022|Why “I’m Sorry” Isn’t Working — And the 4 Steps to Real Repair

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You apologized. You meant it. But for some reason, she still seems distant—and nothing feels resolved.

If you’ve ever wondered why your “I’m sorry” doesn’t seem to work, this episode is for you. Most of us were never taught how to truly repair after a rupture in our relationship. We were taught to say the right words and move on. But real repair is deeper—and it changes everything.

In this episode, I’ll show you the 4 steps that make an apology actually count—and help rebuild the trust, safety, and connection your marriage needs.

What You’ll Learn in This Episode:

✅ Why quick apologies often make things worse
✅ The 4 essential steps of a real repair process
✅ How to shift from relieving your shame to restoring her safety
✅ What a real apology actually sounds like
✅ The difference between saying sorry and showing change

Key Takeaways:

💡 If your apology doesn’t lead to change, it’s not repair—it’s relief.
💡 Most men apologize for themselves, not for her.
💡 Real repair is a skill—and you can practice it.

Practical Action Steps:

1️⃣ Do an “apology audit” using the 3 reflection questions shared in the episode.
2️⃣ Practice the 4 steps: Ownership, Empathy, Accountability, and Change.
3️⃣ Try the “Five Minute Follow-Up” to deepen your next repair.
4️⃣ Reflect on a past apology—what would you do differently today?
5️⃣ Show your commitment with action, not just words.

Reflection Questions:

❓ Did your last apology focus on her pain—or your discomfort?
❓ How often do your words actually lead to change?
❓ What kind of partner do you want to be in those hard moments?

Ready to Take Action?

If you’re serious about prioritizing your marriage and making real changes, I’ve opened up coaching spots for men who are truly ready to commit to growth.

📅 Book a Coaching Call → angelosantiago.com
🎯 Download the Better Husband Toolkit → betterhusbandtoolkit.com
📺 Subscribe on YouTube → Better Husband Channel
📩 Email Me → angelo@angelosantiago.com

Transcript

Why “I’m Sorry” Isn’t Working — And the 4 Steps to Real Repair
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[00:00:00] 


[00:00:00] Why “I’m Sorry” Isn’t Working
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Have you ever said, I'm sorry, just to end a fight? You didn't mean to hurt her. You felt bad, you apologized, but for some reason it still feels like nothing's getting better. Maybe she still seems distant, guarded, hurt, and you're left wondering, what else am I supposed to do? 


[00:00:15] The Moment I Realized My Apology Fell Flat
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Well, let me tell you about a moment that opened up my eyes.

It was a busy week and I was stressed and distracted. I asked my wife to drop off a package at the UPS store, and she said she would, and a few days later, I looked into her car and saw the package still sitting in the front seat. I felt frustrated, not just about the package, but about everything. I was stretched thin, and this just felt like one more thing falling through the cracks.

So. I snapped. My tone was sharp. I wasn't yelling, but I definitely wasn't kind. Well, about 10 minutes later I said to her, Hey, I'm sorry for earlier, and I meant it. I wasn't trying to fake anything, but she barely responded. I could tell it still sat with her, and honestly, I felt annoyed. I apologized. So what more does she want from me?


[00:00:58] When Apologies Are About Relief—Not Repair
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But here's the thing I didn't [00:01:00] realize at the time. I was apologizing to lower the tension, not to repair the hurt. I hadn't asked how it landed. I hadn't owned the emotional impact. I hadn't said anything about doing better next time. I just wanted it to go away. Looking back, that apology wasn't about her at all.

It was about me. I wanted relief, not reconnection, and that's what so many of us get wrong. If your apology doesn't lead to change, it's not repair, it's relief. And most of the time that relief is for you, not her. 

Today we're talking about why your apologies might not be working, and more importantly, how to make them count.

If you've ever felt stuck in a pattern where you keep saying, sorry, but nothing ever really shifts this episode's for you, let's get into it. 



[00:01:58] Welcome & Why This Matters
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Welcome to Better Husband, the [00:02:00] podcast that helps you answer the question, how can I be a better husband? I'm Angelo Santiago, a men's marriage and relationship coach, and every week I bring you practical insights to help you strengthen your marriage and become the best partner you can be.


[00:02:12] Why Most of Us Were Never Taught to Repair
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Most of us were never taught how to repair in relationships. We were taught to apologize, to say, I'm sorry, and move on. And that's it. Honestly, as a parent, on a bad day, I still catch myself just telling my son to say he's sorry when he takes another kid's toy or loses his temper and hits what I'm teaching him in that moment, is something bad happened, someone was hurt, and all he needs to do is say those words and we can all move on on a good day.

I slow down, I sit with him, I help him understand how his actions affected somebody else and what it means to make it right, not just fix it fast. I help him understand the impact of his actions, and that's the message most of us didn't get growing up, or if we did, we've stopped living it out.

Words without transformation don't heal anything. In fact, because we've been [00:03:00] taught to just say, I'm sorry, most apologies aren't about repair, they're about escaping shame. 

I've done this, I've said I'm sorry just to end a hard moment, not because I really understood what my wife was feeling. Over time, I realized those apologies started to feel empty. To her, it didn't feel like love. It felt like a pattern that never changed. And at this point in our marriage, with all the work we've done together, my wife can call that out, not to shame me, but to invite me deeper into understanding.

And that's a good thing. It's powerful when you can see this pattern in yourself and start to shift it.




[00:03:32] The Real Reason She Doesn't Trust Your Apology
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Let's talk about why this really matters, because a lot of men think, Hey, I owned it. I said, I'm sorry. What else does she want from me? But if she's heard the same apology more than once without seeing any change, she's not being unforgiving. She's exhausted. I. False repair is when we say all the right words, but nothing actually shifts.

It makes her feel like her pain doesn't matter. Like the conversation was about making you feel better, not about making her feel safe again. In relational life therapy, we talk about this cycle [00:04:00] where a man collapses into shame, apologizes quickly, but then retreats or forgets. That's not repair, that's self-protection.

And over time, it breaks the bond in the relationship. If she doesn't trust your apology, it's not because she's cold, it's because she's tired of getting hurt again. 


[00:04:19] The 4 Steps of Real Repair
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So what does real repair actually look like? Pay attention, because I'm about to give you the steps you need to follow to make it work.

Real repair is more than words. It's a process and it includes four steps, ownership, empathy, accountability, and change. So let me break those down. Ownership means taking clear responsibility for what you did. No excuses, no blame shifting.

It sounds like I was short with you, not, I was just tired and you caught me at a bad time. The next one is empathy, and empathy is about tuning into how your actions landed on her emotionally. It's not about defending your intentions, it's [00:05:00] about honoring her impact. You might say, I imagine that felt hurtful or dismissive.

Or if you don't know, ask her and see if you can empathize with what she felt. The next one is accountability. And accountability goes one step further. It's not just saying I was wrong, it's expressing that you know it wasn't okay and that you're responsible for doing better. And finally, and most importantly, there's the Request for change changes, the bridge between apology and transformation.

You back your words up with action, whether it's a new practice getting support or just checking in next time. You show her that something is different. These steps are what? Make an apology feel real, not just rehearsed. Now let's look at what that actually sounds like.


[00:05:50] What a Real Apology Actually Sounds Like
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Here's what a false apology might sound like

Listen, I'm sorry. Okay. I didn't mean to upset you. Can we just move on?

That might feel like resolution to [00:06:00] you, but it is nothing to rebuild safety. It doesn't acknowledge the impact. It doesn't offer change. It leaves her feeling unseen. Now, here's what a real apology sounds like. I wanna acknowledge that I was short with you last night. I lost my patience and I didn't act in a way that I want to be in a relationship.

I can see how that made you feel dismissed and you didn't deserve that. I'm committed to being more present when I'm stressed because I want you to feel heard. Then you follow it up with action. Listen, I've started listening to a podcast, or I've booked a coaching session, or I'm reaching out to other men to hold me accountable.

I wanna make sure this doesn't happen again. That's repair, that's connection, that's leadership, and that is what gives your marriage a chance to come back together. If you follow through. 


[00:06:47] The Impact of Real Repair
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When you learn to repair, well, everything in your marriage shifts. Real repair rebuilds trust.

It rebuilds safety. It shows your wife that she can rely on you not just to say the right thing, but to become someone [00:07:00] who lives differently. This kind of ownership doesn't make you weak, it makes you trustworthy. It stop operating from shame and start leading from maturity, empathy, and care.

And when you do. She relaxes, she stops bracing. She starts trusting because now your words and your actions actually line up. That's how you build a marriage that thrives and survives the hard moments too. 


[00:07:26] A Success Story: Getting It Right
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Let me leave you with one more story this time about when I got it right. 

The other day, I was just off. I was exhausted, stressed, frustrated, completely drained. Maybe you can relate. And even though I wasn't outright mean or disrespectful to my wife, I wasn't easy to be around either. I was withdrawn, short, kind of just floating through the day in a fog, and I knew it. I could feel it, but I also couldn't snap out of it.

Later that night, after things had settled, I finally took a few deep breaths and just asked myself, is this how I want to keep showing up? And the answer was no. So [00:08:00] I went to her and this time I slowed down and did it right. First I took ownership. I said, I know I've been hard to be around today. I've been shut down and not very connected to you.

Then I led with empathy. I imagine that felt lonely for you. I haven't really let you in today, and I can see how that would be hard. Next, I offered accountability. I want you to know I'm not okay with how I handle today. I don't want to bring that version of myself into our relationship. And finally, I committed to change.

Next time I feel like that I'm gonna step away for a bit, check in with myself sooner, and come back when I'm more grounded. You deserve that. There were no fireworks, no dramatic moment. She looked at me, took a breath, and just said, thank you. That means a lot. And in that moment, I knew she felt me again. I knew we were together again.

And that's it. It's not perfect, but it's real. And in that moment, we were reconnected. Not because I performed or fixed it, but because I owned it [00:09:00] and I showed up differently. 


[00:09:01] Review and Practical Tips
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I. So let's review. Most apologies are more about your relief than her repair. And if nothing changes, the words stop meaning anything.

Real repair is about ownership, empathy, accountability, and change. 

Lemme give you something quick and practical, a way to check in with yourself. The next time you apologize. 


[00:09:21] Audit Your Apology Style
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I call it an apology audit. I want you to ask yourself these three questions. One, did I pause long enough to actually hear her out before I said I'm sorry, or was I just trying to shut down the moment quickly and move on?

Number two, did I ask her how my words or actions made her feel, not just explain what I meant by them. . That means you're focusing on the impact, not just the intention. You're getting curious about her experience, not just defending your own. And number three, do my actions over the next few days match what I just said?

Because if the apology is real, the follow through matters even more than the phrasing. If your [00:10:00] answer is no to any of those, don't beat yourself up. Just see it as information. It's a place to grow. What would it look like to bring just 10% more presence and intention next time? You don't have to be perfect.

You just have to practice, and real repair is a practice.


[00:10:16] Your Apology Challenge: What Needs to Shift This Week?
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So here's your challenge this week. Think back to a recent apology you gave. Maybe it was a tone, a missed expectation, a moment where you didn't show up in the way you wanted to. And I want you to ask yourself, did I own it clearly? Did I empathize with her experience?

Did I express accountability and back it up with action, or was I just trying to move on? Pause this episode if you need to, and reflect on those questions and then decide what's one thing I can do differently this week to make my repair more real.

And before we wrap, I wanna give you one more tool because this is what I'm here to do to help you be a better husband. 


[00:10:55] The Five Minute Follow Up
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This is one I call the five minute follow up. If you apologized in the heat of the [00:11:00] moment and then went back to your day, it's not too late to deepen the repair.

Here's what to do the next day, or even later that night. Take five minutes and say, Hey, I've been thinking more about what happened. Can I check in with you again? You can follow it up with something like this. I just wanna make sure you felt heard. Is there anything I missed or, I realized I focused a lot on fixing it and I didn't really ask you how you felt.

That one small gesture shows her that you didn't just move on, you carried her experience with you. You stayed connected, you care. 

And it shows her something. Your words alone never could. I'm here. I still care, and I'm not leaving you to sit this alone.


[00:11:41] Want Support? Let’s Connect
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If this episode hits home, I'd love to hear about it. Email me at angelo@angelosantiago.com or leave a comment and tell me what landed or what you're trying differently this week. Make sure you're subscribed to better husband so you don't miss next week's episode. Thanks for being here. I'm Angelo Santiago, and I'll see you next time.[00:12:00]